HEIGHTS JEWELERS
Reimagined from legacy jeweler to modern lifestyle brand.
Reimagine a Legacy
Jewelry Brand
The Heights Jewelers project involved re-recreating a jewelry business into a modern lifestyle brand through design, storytelling, and innovation.
Heights Jewelers, a family-owned company founded in 1938, had built a reputation on crafsmanship and community, but needed a refreshed identity to thrive in a new era. As Creative Director, I led a comprehensive rebrand to evolve Heights Jewelers into a lifestyle-driven brand, honoring its past, while expanding into new generations of thematic jewelry styles.
We created a bold new visual identity, crafting a new logo to balance modern geometry with legacy cues. Redesigned packaging, in-store displays, and product renderings, reflected an elevated yet accessible aesthetic. New collections merged traditional jewelry-making, modern manufacturing, and a contemporary storytelling culture, to position Heights as a creative lifestyle innovator.
Our new content strategy expanded the brand’s presence on Instagram, TikTok, and YouTube. This approach reframed Heights Jewelers beyond a jewelry wholesaler, to a DTC brand deeply connected to community, culture, and creativity.
